What's missing in a company when it isn't growing? A strategic marketing consultant's view.
When a company isn't growing, when its sales and revenues and profit have flat lined, or decreased, it is always because of one problem, ethics. Unless you have ethics, you may have a company but what you don't have is a brand, or a business, that is sustainable, likeable or growable. This is a problem - it is also where a good 'marketing consultant based in Sydney, close to Sydney's CBD, comes in! A good marketing consultant is strategic - will identify your business problem (your business problem is your marketing problem) and work shoulder to shoulder with you to solve it! When a business lacks ethics or forgets to include them in its espoused values, it suffers many issues that are avoidable: 1. High staff attrition 2. High client attrition 3. Unusual levels of absenteeism 4. Low profitability 5. High inefficiency 6. Growth, energy and momentum that is clearly absent 7. A culture of antagonism (aggressive or submissive not asser...